Sign Designers Need Schooling Too

The Draplin Project

It's hard not to notice poor sign design as a designer. Unfortunately many business owners have no idea what's good or bad design. They are relying on the sign company, expecting them to be professionals in their industry. The sad fact is that small sign companies normally do not have "real" designers creating their signs. Sometimes the owners do it or inexperienced beginning designers create them. Signs are meant to be seen by everyone- they are important advertising tools for your business. It doesn't make sense to go skimpy on them.

Above is a trailer from an upcoming series called The Draplin Project featuring a guy named Aaron Draplin. Aaron’s site is full of interesting stuff and some very nice examples of industrial modernist design.

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