Dads and Grads Get Inked

Dads and Grads Get Inked
This poster was designed to promote our tattooed Sac.

Probably my favorite poster we have created to date. This very simple idea really had the response we were looking for during Father's Day. We took this tattoo design and stitched it on a Sac cover. The tattoo was designed by Shawn's cousin, Alex Hinton, a tattoo artist in Salt Lake City, Utah.

Check out Shawn's Blog for comments and feedback.

Moms LoveSac Too

Moms LoveSac Too
The Mother's Day 2009 window poster.

For Mother's Day 2009 we offered the Mom's Blanket, pictured above. This blanket is custom designed for LoveSac by our product developer Spencer Pearson. My objective was to create a stereotypical "mom" environment that showed our product being great for pregnant moms, too. This was a tough campaign to create. I am a fan of tight shots that capture tons of detail. In order to show the mom enjoying the product meant I had to give up my tight shot. After having several ideas shot down by my Creative Director, I finally came up with this one. It's nothing terribly special but it shows the mom enjoying a nap while the entire kitchen is on fire from the dinner she is cooking for the family. 

Shawn started posting the window posters on his blog to get your feedback. He has really established a standard that gives us outstanding feedback from you. According to your opinion, this image is extremely sexist. Our goal was not to be sexist, but to catch your attention. I think we were successful. To read all the opinions of the LoveSacer's check out Shawn's Blog.