tag:blogger.com,1999:blog-57225182950726917512024-03-05T02:27:25.293-08:00Benjamin B Clark Design BlogBenjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.comBlogger29125tag:blogger.com,1999:blog-5722518295072691751.post-90233739354594362752009-07-28T18:47:00.000-07:002013-03-04T18:58:36.840-08:00Don't Go Back Sacless<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghLtHX5yUnsju8sLOJiz0SrUB3Jk_dw9RLCkpn_llSW8hdzcfYJ3C5dBdbUssToswFmtpyUfghdUOqFWRxDgKR_QkMHDv_Wf6VN5H4UzMj7Z059sLY6s0DA-oZCzxkabvIals6GtkDVfY/s1600-h/Window_Poster2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghLtHX5yUnsju8sLOJiz0SrUB3Jk_dw9RLCkpn_llSW8hdzcfYJ3C5dBdbUssToswFmtpyUfghdUOqFWRxDgKR_QkMHDv_Wf6VN5H4UzMj7Z059sLY6s0DA-oZCzxkabvIals6GtkDVfY/s400/Window_Poster2.jpg" alt="" id="BLOGGER_PHOTO_ID_5363695636956786786" border="0" /></a><span style="font-weight: bold; color: #bb6049;font-family:verdana;font-size:85%;" >Don't Go Back Sacless</span><br /></div><div style="text-align: center;"><span style="color: #bb6049;font-size:85%;" ><span style="font-family:verdana;">2009's Back To School Poster</span></span><br /></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com2tag:blogger.com,1999:blog-5722518295072691751.post-882902858728014212009-06-08T17:27:00.001-07:002013-03-04T19:00:40.548-08:00Dads and Grads Get Inked<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiodbPXiMLjUvjzzRtzAU6SsLOosjV9TmPkc2v8bt3UR4DJHabjO6UY4Xi-yocC3nnKOULD8liK1oUKJ5iMRn4QpVdOc-PSxVS8X_JaS79IyEkYSDS_cGYToKBxAapXO4RVmc-gC4T_Z-Q/s1600-h/Dad'sGrad's.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiodbPXiMLjUvjzzRtzAU6SsLOosjV9TmPkc2v8bt3UR4DJHabjO6UY4Xi-yocC3nnKOULD8liK1oUKJ5iMRn4QpVdOc-PSxVS8X_JaS79IyEkYSDS_cGYToKBxAapXO4RVmc-gC4T_Z-Q/s400/Dad'sGrad's.jpg" alt="" id="BLOGGER_PHOTO_ID_5345118212609090658" border="0" /></a><span style="font-size:85%;"><span style="color: #bb6049; font-weight: bold;font-family:verdana;">Dads and Grads Get Inked</span><br /><span style="color: #bb6049;font-family:verdana;">This poster was designed to promote our tattooed Sac.<br /><br /></span></span><div style="text-align: justify;"><span style="font-family:verdana;">Probably my favorite poster we have created to date. This very simple idea really had the response we were looking for during Father's Day. We took this tattoo design and stitched it on a Sac cover. The tattoo was designed by Shawn's cousin, Alex Hinton, a tattoo artist in Salt Lake City, Utah.</span><br /><br /><span style="font-family:verdana;">Check out </span><a style="font-family: verdana;" href="http://lovesac.typepad.com/shawndnelson/2009/05/is-this-sexist-comment-win.html#comments">Shawn's Blog</a><span style="font-family:verdana;"> for comments and feedback.</span><br /></div></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com1tag:blogger.com,1999:blog-5722518295072691751.post-80737311032521309472009-06-08T17:04:00.000-07:002013-03-04T19:04:55.787-08:00Moms LoveSac Too<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXPzmyqA2-e2EJiHwWEXzf_beuSfIp_zR4Xvt_HmP_OUmkUZBUaTJal1Y7aSEeurVZEdhIsehJx-BTJIvQKSvqQa0eODOsFltAjcJe5LZVBxl-Zm46BPdVFUTcfqQZ5fvMyMflMU_I_18/s1600-h/6a00e5501c846a883301156f47a89e970c-450wi.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 381px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXPzmyqA2-e2EJiHwWEXzf_beuSfIp_zR4Xvt_HmP_OUmkUZBUaTJal1Y7aSEeurVZEdhIsehJx-BTJIvQKSvqQa0eODOsFltAjcJe5LZVBxl-Zm46BPdVFUTcfqQZ5fvMyMflMU_I_18/s400/6a00e5501c846a883301156f47a89e970c-450wi.jpg" alt="" id="BLOGGER_PHOTO_ID_5345112953841945634" border="0" /></a><span style="font-weight: bold;font-size:85%;"><span style="color: #bb6049;font-family:verdana;">Moms LoveSac Too</span></span><span style="font-style: italic;font-size:85%;"><span style="color: #bb6049;font-family:verdana;"><br /></span></span><span style="font-size:85%;"><span style="color: #bb6049;font-family:verdana;">The Mother's Day 2009 window poster</span><span style="color: #bb6049;">.</span></span><br /><br /><div style="text-align: justify;"><span style="font-family:verdana;">For Mother's Day 2009 we offered the Mom's Blanket, pictured above. This blanket is custom designed for LoveSac by our product developer Spencer Pearson. My objective was to create a stereotypical "mom" environment that showed our product being great for pregnant moms, too. This was a tough campaign to create. I am a fan of tight shots that capture tons of detail. In order to show the mom enjoying the product meant I had to give up my tight shot. After having several ideas shot down by my Creative Director, I finally came up with this one. It's nothing terribly special but it shows the mom enjoying a nap while the entire kitchen is on fire from the dinner she is cooking for the family. </span></div><div style="text-align: justify;"><br /><span style="font-family:verdana;">Shawn started posting the window posters on his blog to get your feedback. He has really established a standard that gives us outstanding feedback from you. According to your opinion, this image is extremely sexist. Our goal was not to be sexist, but to catch your attention. I think we were successful. To read all the opinions of the LoveSacer's check out </span><a style="font-family: verdana;" href="http://lovesac.typepad.com/shawndnelson/2009/04/is-this-sexist-comment-win.html#comments">Shawn's Blog</a><span style="font-family:verdana;">.</span><br /></div></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com0tag:blogger.com,1999:blog-5722518295072691751.post-70414175709169418912009-03-11T07:10:00.001-07:002013-03-05T16:59:05.084-08:00LoveSac Shirts Are Here!<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.lovesac.com/tshirt.asp"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 218px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl_NcO5M2lacLOyqGWyeoDFQ0ADDFApbJi3OyOVzuptGOJZa4OcE2ORe3cQVvtoSzNjuLkpwnLeryMLujs9UCaq-iWbE-cm_1EkR-VsA0WCxYrfzn9PwVv9Gi4OETMQIJ66gIGtBrkVuA/s400/SacShirts.jpg" alt="" id="BLOGGER_PHOTO_ID_5311932608701258706" border="0" /></a><span style="font-size:85%;"><span style="font-family: verdana; color: bb6049; font-weight: bold;">The New LoveSac Swag Site</span><br /><span style="font-family: verdana; color: bb6049;">The new site is up and running with 10 new LoveSac shirts to choose from.</span></span><br /><br /><div style="text-align: justify;"><span style="font-family: verdana;">My new shirt designs have been printed and we designed a new site just for them. Check out </span><a style="font-family: verdana;" href="http://www.lovesac.com/tshirt.asp">http://www.lovesac.com/tshirt.asp</a><span style="font-family: verdana;"> to see all the new designs. Use code LoveShirt to get an additional $2 off for a limited time<span style="font-family: verdana;">.</span> Let me know which ones you like the best or if you have ideas for future shirts.</span><br /></div></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com1tag:blogger.com,1999:blog-5722518295072691751.post-2785337167259058262009-03-05T17:46:00.000-08:002009-03-11T07:04:02.185-07:00March Madness<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT87vKjKhrlJhG7SVJJdcegxl4iUNlVptlAmp5AS8n_0_wk8X1v9ZVGHiK1g_4uuNB7wINeoPg2KS9opJgvAu6kP1knDT1QwKwuWpGzbHUJtwoX1ryZ-WvZ-1YIWHrf4qVotrWodJdf8Q/s1600-h/MarchMad-LandingPg-rev%5B1%5D.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 225px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT87vKjKhrlJhG7SVJJdcegxl4iUNlVptlAmp5AS8n_0_wk8X1v9ZVGHiK1g_4uuNB7wINeoPg2KS9opJgvAu6kP1knDT1QwKwuWpGzbHUJtwoX1ryZ-WvZ-1YIWHrf4qVotrWodJdf8Q/s400/MarchMad-LandingPg-rev%5B1%5D.jpg" alt="" id="BLOGGER_PHOTO_ID_5309887589807255138" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold;font-family:verdana;" >March Madness</span><br /><span style="font-family:verdana;">Click the ad to increase the size. This theme was designed by Mary Doherty.</span></span><br /></div><div style="text-align: justify;"><span style="font-family:verdana;"><br />LoveSac is hosting a March Madness challenge to win one of two Sacs or one of our newly designed t-shirts. The top three scores on LoveSac's Tournament Challenge win prizes. It is free to enter! Check out: </span><a style="font-family: verdana;" href="http://www.lovesac.com/march_madness.asp">http://www.lovesac.com/march_madness.asp</a><span style="font-family:verdana;">. Invite your friends, it should be a lot of fun! You just need to enter the group LoveSac with the password </span><span style="font-weight: bold;font-family:verdana;" >LOVESAC </span><span style="font-family:verdana;">(case sensitive).</span></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com0tag:blogger.com,1999:blog-5722518295072691751.post-89282363330188294852009-02-23T09:32:00.000-08:002009-02-23T10:51:09.401-08:00Tropicana Buyers Are Passionate About Packaging<span style="font-family:verdana;">I pulled this article from the New York Times.</span><br /><br /><nyt_byline version="1.0" type=" "> </nyt_byline><div class="byline"><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF-mlgqCbSCU1LA4MH7EXBzSqjKtR56FlguyGXfiuC2gq_zR3u7eErzssJPT3qOaXbiera18DcynwRO04k7hUttw6_zVDKLBzoAbHurjBvDKFiTwmDeozBqs4vnu6df82vzXvecgkyfCc/s1600-h/23adcol.600.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 117px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF-mlgqCbSCU1LA4MH7EXBzSqjKtR56FlguyGXfiuC2gq_zR3u7eErzssJPT3qOaXbiera18DcynwRO04k7hUttw6_zVDKLBzoAbHurjBvDKFiTwmDeozBqs4vnu6df82vzXvecgkyfCc/s400/23adcol.600.gif" alt="" id="BLOGGER_PHOTO_ID_5306048479622815138" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-family:verdana;"><span style="font-weight: bold;">New Tropicana Look</span><br />Despite scrapping a new design introduced in January for its cartons, Tropicana will continue to run the ad campaign heralding the change.<br /><br /><br /><span style="font-size:85%;"> </span></span></span></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDQm2r8zM2Hj93FLEd0Wh_6UlD_g13SllHkssYUjdaV-x-NOTg7mxolwjvD64Gsw2AtA7kzh2e_2m4z-SCJUy7pDX5Mr6rwdegdZI7uOFCDtom_BVGHxOaKG0hNhf5beJuLimuVmjW2Tc/s1600-h/23adcol.2.500.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 250px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDQm2r8zM2Hj93FLEd0Wh_6UlD_g13SllHkssYUjdaV-x-NOTg7mxolwjvD64Gsw2AtA7kzh2e_2m4z-SCJUy7pDX5Mr6rwdegdZI7uOFCDtom_BVGHxOaKG0hNhf5beJuLimuVmjW2Tc/s400/23adcol.2.500.jpg" alt="" id="BLOGGER_PHOTO_ID_5306066691494593762" border="0" /></a><span style=";font-family:verdana;font-size:85%;" ><span style="color: rgb(102, 204, 204);">By </span><a style="color: rgb(102, 204, 204);" href="http://topics.nytimes.com/top/reference/timestopics/people/e/stuart_elliott/index.html?inline=nyt-per" title="More Articles by Stuart Elliott">STUART ELLIOTT</a></span></div> <div style="text-align: justify; color: rgb(102, 204, 204);font-family:verdana;" class="timestamp"><span style="font-size:85%;">Published: February 22, 2009 </span></div><p style="font-family: verdana; text-align: justify;">IT took 24 years, but <a href="http://topics.nytimes.com/top/news/business/companies/pepsico_inc/index.html?inline=nyt-org" title="More information about PepsiCo Inc">PepsiCo</a> now has its own version of New Coke.</p><p style="font-family: verdana; text-align: justify;">The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.</p><p style="font-family: verdana; text-align: justify;">Also returning will be the longtime Tropicana brand symbol, an orange from which a straw protrudes. The symbol, meant to evoke fresh taste, had been supplanted on the new packages by a glass of orange juice.</p><p style="font-family: verdana; text-align: justify;">The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look.</p><p style="font-family: verdana; text-align: justify;">Some of those commenting described the new packaging as “ugly” or “stupid,” and resembling “a generic bargain brand” or a “store brand.”</p><p style="font-family: verdana; text-align: justify;">“Do any of these package-design people actually shop for orange juice?” the writer of one e-mail message asked rhetorically. “Because I do, and the new cartons stink.”</p><p style="font-family: verdana; text-align: justify;"> Others described the redesign as making it more difficult to distinguish among the varieties of Tropicana or differentiate Tropicana from other orange juices. </p><p style="font-family: verdana; text-align: justify;">Such attention is becoming increasingly common as interactive technologies enable consumers to rapidly convey opinions to marketers. </p><p style="font-family: verdana; text-align: justify;">“You used to wait to go to the water cooler or a cocktail party to talk over something,” said Richard Laermer, chief executive at RLM Public Relations in New York.</p><p style="font-family: verdana; text-align: justify;">“Now, every minute is a cocktail party,” he added. “You write an e-mail and in an hour, you’ve got a fan base agreeing with you.”</p><p style="font-family: verdana; text-align: justify;">That ability to share brickbats or bouquets with other consumers is important because it facilitates the formation of ad hoc groups, more likely to be listened to than individuals.</p><p style="font-family: verdana; text-align: justify;">“There will always be people complaining, and always be people complaining about the complainers,” said Peter Shankman, a public relations executive who specializes in social media. “But this makes it easier to put us together.” </p><p style="font-family: verdana; text-align: justify;">The phenomenon was on display last week when users of <a href="http://topics.nytimes.com/top/news/business/companies/facebook_inc/index.html?inline=nyt-org" title="More articles about Facebook.">Facebook</a> complained about changes to the Web site’s terms of service using methods that included, yes, groups on <a href="http://facebook.com/" target="_">facebook.com</a>. Facebook yielded to the protests and reverted to its original contract with users.</p><p style="font-family: verdana; text-align: justify;">And in November, many consumers who used <a href="http://topics.nytimes.com/top/news/business/companies/twitter/index.html?inline=nyt-org" title="More articles about Twitter.">Twitter</a> to criticize an ad for Motrin pain reliever received responses within 48 hours from the brand’s maker, a unit of <a href="http://topics.nytimes.com/top/news/business/companies/johnson_and_johnson/index.html?inline=nyt-org" title="More information about Johnson & Johnson Inc">Johnson & Johnson</a>, which apologized for the ad and told them it had been withdrawn.</p><p style="font-family: verdana; text-align: justify;">“Twitter is the ultimate focus group,” Mr. Shankman said. “I can post something and in a minute get feedback from 700 people around the world, giving me their real opinions.”</p><p style="font-family: verdana; text-align: justify;"> Neil Campbell, president at Tropicana North America in Chicago, part of PepsiCo Americas Beverages, acknowledged that consumers can communicate with marketers “more readily and more quickly” than ever. “For companies that put consumers at the center of what they do,” he said, “it’s a good thing.”</p><p style="font-family: verdana; text-align: justify;">•</p><p style="font-family: verdana; text-align: justify;">It was not the volume of the outcries that led to the corporate change of heart, Mr. Campbell said, because “it was a fraction of a percent of the people who buy the product.”</p><p style="font-family: verdana; text-align: justify;">Rather, the criticism is being heeded because it came, Mr. Campbell said in a telephone interview on Friday, from some of “our most loyal consumers.”</p><p style="font-family: verdana; text-align: justify;">“We underestimated the deep emotional bond” they had with the original packaging, he added. “Those consumers are very important to us, so we responded.”</p><p style="font-family: verdana; text-align: justify;">Among those who underestimated that bond was Mr. Campbell himself. In an interview last month to discuss the new packaging, he said, “The straw and orange have been there for a long time, but people have not necessarily had a huge connection to them.”</p><p style="font-family: verdana; text-align: justify;">Reminded of that on Friday, Mr. Campbell said: “What we didn’t get was the passion this very loyal small group of consumers have. That wasn’t something that came out in the research.”</p><div style="text-align: justify;"><span style="font-family:verdana;">That echoed an explanation offered in 1985 by executives of the </span><a style="font-family: verdana;" href="http://topics.nytimes.com/top/news/business/companies/coca_cola_company/index.html?inline=nyt-org" title="More information about Coca-Cola Co">Coca-Cola</a><span style="font-family:verdana;"> Company in response to the avalanche of complaints when they replaced the original version of Coca-Cola with New Coke: Consumers in focus groups liked the taste of New Coke, but were not told old Coke would disappear. The original version was hastily brought back as Coca-Cola Classic and New Coke eventually fizzed out.</span> <span style="font-family:verdana;">(There are, it should be noted, significant differences between the two corporate flip-flops. For instance, the Tropicana changes involved only packaging, not the formula for or taste of the beverage.)</span> </div><p style="font-family: verdana; text-align: justify;"> An ad campaign for Tropicana that helped herald the redesigned cartons, also introduced last month, will continue to run, Mr. Campbell said. Print and outdoor ads that have already appeared will not be changed, he added, but future elements of the campaign — like commercials, due in March — would be updated.</p><p style="font-family: verdana; text-align: justify;">Unlike the packaging, the campaign has drawn praise, particularly for including in its family imagery several photographs of fathers and children hugging. Such dad-centric images are rare in food ads. </p><p style="font-family: verdana; text-align: justify;">The campaign, which carries the theme “Squeeze it’s a natural,” was created by Arnell in New York, part of the <a href="http://topics.nytimes.com/top/news/business/companies/omnicom_group/index.html?inline=nyt-org" title="More information about Omnicom Group Incorporated">Omnicom Group</a>. Arnell also created the new version of the Tropicana packaging.</p><p style="font-family: verdana; text-align: justify;">“Tropicana is doing exactly what they should be doing,” Peter Arnell, chairman and chief creative officer at Arnell, said in a separate telephone interview on Friday.</p><p style="font-family: verdana; text-align: justify;">“I’m incredibly surprised by the reaction,” he added, referring to the complaints about his agency’s design work, but “I’m glad Tropicana is getting this kind of attention.”</p><p style="font-family: verdana; text-align: justify;">In fact, Tropicana plans to contact “everyone who called or wrote us” to express opinions, Mr. Campbell said, “and explain to them we’re making the change.” </p><p style="font-family: verdana; text-align: justify;">Tropicana is among several PepsiCo brands whose packaging and logos have been recently redesigned by Arnell. The new logo the agency produced for Pepsi-Cola has been the subject of comments by ad bloggers who perceive a resemblance to the logo for the <a href="http://topics.nytimes.com/top/reference/timestopics/people/o/barack_obama/index.html?inline=nyt-per" title="More articles about Barack Obama">Barack Obama</a> presidential campaign.</p><p style="font-family: verdana; text-align: justify;">•</p><p style="font-family: verdana; text-align: justify;">The bloggers have also buzzed about a document outlining the creation of the Pepsi-Cola logo, which appears to have been written by Arnell for PepsiCo executives; Mr. Arnell has declined to comment on the authenticity of the document, which is titled “Breathtaking Design Strategy” and is written in grandiose language.</p><p style="font-family: verdana; text-align: justify;">One aspect of the new Tropicana packaging is being salvaged: plastic caps for the cartons, also designed by Arnell, that are shaped and colored like oranges.</p><p style="font-family: verdana; text-align: justify;">Those caps will be used, Mr. Campbell said, for cartons of Trop 50, a variety of Tropicana with less sugar and calories that is to be introduced soon.</p><p style="font-family: verdana; text-align: justify;">During the interview last month, Mr. Campbell said that Tropicana would spend more than $35 million on the “Squeeze” campaign. Although he declined on Friday to discuss how much it would cost to scrap the new packaging and bring back the previous design, he said the amount “isn’t significant.”</p><div style="text-align: justify;"><span style="font-family:verdana;">Asked if he was chagrined that consumers rejected the changes he believed they wanted, Mr. Campbell replied: “I feel it’s the right thing to do, to innovate as a company. I wouldn’t want to stop innovating as a result of this. At the same time, if consumers are speaking, you have to listen.”</span> </div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com6tag:blogger.com,1999:blog-5722518295072691751.post-9482709320712907782009-02-05T10:07:00.000-08:002013-03-05T17:00:48.547-08:00Easter Promotional, Part III<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiImXY2mKP36LUqQjCJwqlrPqFoG25P1TQzP8a5nSSgfwkFk-7vykELB9talYyRmQQPPDhISZzswrG5FKKULucneikfxvg7NeToEzb_DxONvnoJ4TKSRBsO3zOGDRr81DJfUmOuzEH7pGI/s1600-h/EasterWindow_Poster.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiImXY2mKP36LUqQjCJwqlrPqFoG25P1TQzP8a5nSSgfwkFk-7vykELB9talYyRmQQPPDhISZzswrG5FKKULucneikfxvg7NeToEzb_DxONvnoJ4TKSRBsO3zOGDRr81DJfUmOuzEH7pGI/s400/EasterWindow_Poster.jpg" alt="" id="BLOGGER_PHOTO_ID_5299376702370926754" border="0" /></a><span style="font-weight: bold; color: bb6049;font-size:85%;" ><span style="font-family:verdana;">Made With Real Easter Bunny Phur<br /><br /></span></span> <div style="text-align: justify;"><span style="font-family:verdana;">Here it is! The Easter promotional poster is finished. This poster will sit in the window of all 25 LoveSac stores located in malls across the United States. Look for it starting February 15th. Thank you to everyone that helped me pull this together. Hopefully this will get people into our stores. The rest is up to our sales team.</span><br /></div></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com5tag:blogger.com,1999:blog-5722518295072691751.post-65059687079106545362009-01-27T18:07:00.000-08:002009-02-05T11:15:10.958-08:00Easter Promotional, Part II<div style="text-align: justify; font-family: verdana;">The Easter promotional shoot was a great success! The entire cast was an outstanding group. I took a few shots of everyone on my cell phone. Here they are:<br /></div><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidQEkifXt_3K87mnOJhhkH7PH8Dmy1vVieCB_-D1ABMJaqRRtKJvJfhTYMwg28ECGKDFBDSNpYEhpx6TG6uhLjaPF6Fng8cehPsJOmya1FWrgjJ7yHVG_8SJFgPCn6ER1LYATzdBTx3ZI/s1600-h/2_Kevin%2520in%2520suit%2520&%2520watchcap.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 290px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidQEkifXt_3K87mnOJhhkH7PH8Dmy1vVieCB_-D1ABMJaqRRtKJvJfhTYMwg28ECGKDFBDSNpYEhpx6TG6uhLjaPF6Fng8cehPsJOmya1FWrgjJ7yHVG_8SJFgPCn6ER1LYATzdBTx3ZI/s400/2_Kevin%2520in%2520suit%2520&%2520watchcap.jpg" alt="" id="BLOGGER_PHOTO_ID_5296161602777165074" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" > <span style="font-family:verdana;"><span style="font-weight: bold;">No just "the creepy guy"</span></span><span style="font-style: italic;font-family:verdana;" ><br /><br /></span></span></div><div style="text-align: center; font-family: verdana;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ2hjgIF9slZsAIrRS5zRuxfCeCV3_oYmk9WJFEjcLv6x54e_eixE66FB2XChLUVAlGocBwi5ifCoZLWlKcn1Yt4g9k1STCQwy7lKKG77CSrgfs9ZHsCh6M0QfCx9k_vHprrEa4RMBEu4/s1600-h/0126091058.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ2hjgIF9slZsAIrRS5zRuxfCeCV3_oYmk9WJFEjcLv6x54e_eixE66FB2XChLUVAlGocBwi5ifCoZLWlKcn1Yt4g9k1STCQwy7lKKG77CSrgfs9ZHsCh6M0QfCx9k_vHprrEa4RMBEu4/s400/0126091058.jpg" alt="" id="BLOGGER_PHOTO_ID_5296170880997418946" border="0" /></a><span style="font-size:85%;"><span style="color: rgb(102, 204, 204); font-weight: bold;">Kevin <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Gebhard</span></span></span><br /><br /><div style="text-align: left;"><div style="text-align: justify;">The other side of Kevin— a wonderful person to work with. I was able to book Kevin <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Gebhard</span>, the creepy bunny, and he was an amazing contributor to the shoot. He played his part to perfection. With a cigar in his mouth and his trademark expression, he will absolutely be the focus of all eyes in the malls this Easter.<br /></div><br /></div><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDaRgWs6-Tyn43V4F5wqc9xmrdnoZUtytv_iCV_8L-hIQBUa_qV7kXeyh97b6SOE0e4eEPxfOz0_9Yrl7vwDq0jbnw1kqosxTKq9dCkb37kfcx23eirfaeQPDd9i4sHAtjLntqHbG65ko/s400/0126091047.jpg" alt="" id="BLOGGER_PHOTO_ID_5296169518239860434" border="0" /><span style="font-weight: bold; color: rgb(102, 204, 204);font-size:85%;" >Phil <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Swetz</span></span><br /><br /><div style="text-align: left;"><div style="text-align: left;"><div style="text-align: justify;">Phil <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Swetz</span> was the ideal barber. He had the handlebar mustache, the glasses, the part down the middle and the personality to match. He had a ton of energy and, while in character, carried himself like he belonged on Mr. Roger's Neighborhood or maybe even a friend of Floyd's on the Andy Griffith Show.<br /></div><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRwm9RSH4t_I-h97HxziaZ8rgiaepCFQgyjI5fxAdiFn4JVvozb-6bzGlIBtr5Ld3AqkksDteeBQsl7024AOpHoYdh5XTlhXY4e_ydNz-TAVekNHkUc4gFDy9NxjAmSgf1xUyWAyqtZtU/s1600-h/n713178407_457080_9630.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 338px; height: 360px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRwm9RSH4t_I-h97HxziaZ8rgiaepCFQgyjI5fxAdiFn4JVvozb-6bzGlIBtr5Ld3AqkksDteeBQsl7024AOpHoYdh5XTlhXY4e_ydNz-TAVekNHkUc4gFDy9NxjAmSgf1xUyWAyqtZtU/s400/n713178407_457080_9630.jpg" alt="" id="BLOGGER_PHOTO_ID_5296180548525654354" border="0" /></a><span style="font-size:85%;"><span style="color: rgb(102, 204, 204); font-weight: bold;">Roger <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Hagadone</span></span></span><br /><br /><div style="text-align: left;"><div style="text-align: justify;">Roger <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Hagadone</span> is the best photographer I have ever worked with! He specializes in these types of portraiture and never disappoints. His work is edgy and unique and fits <span class="blsp-spelling-error" id="SPELLING_ERROR_6">LoveSac's</span> style perfectly. I've used him exclusively for <span class="blsp-spelling-error" id="SPELLING_ERROR_7">LoveSac</span> photo-shoots and wouldn't want to work with anyone else. His assistant Nick came as well. Nick is a great guy and always keeps the environment light with his clever one-liners. Check out Roger's work by clicking <a href="http://rogerhagadone.com/">here</a>.<br /></div></div></div><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjryYdQBAfx8nQDgzCZ9RzpQTrr4Jp5pxzn8cSyhZKIjAxvywdMhXanvEtqJEy7IRG2T1d66P5w2LWLBOuCWAgK5-PKdyPgOUZelYIRWaZyYLcPBAev0arV5Wnn-P4yZLstyIPY4a_xL9Q/s1600-h/0126091047b.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjryYdQBAfx8nQDgzCZ9RzpQTrr4Jp5pxzn8cSyhZKIjAxvywdMhXanvEtqJEy7IRG2T1d66P5w2LWLBOuCWAgK5-PKdyPgOUZelYIRWaZyYLcPBAev0arV5Wnn-P4yZLstyIPY4a_xL9Q/s400/0126091047b.jpg" alt="" id="BLOGGER_PHOTO_ID_5296173450106032578" border="0" /></a><span style="font-size:85%;"><span style="color: rgb(102, 204, 204); font-weight: bold;">Janet <span class="blsp-spelling-error" id="SPELLING_ERROR_8">Tallent</span>-Dickson</span></span><br /><br /><div style="text-align: left;"><div style="text-align: justify;">In addition to the Easter promo-shoot, we photographed our newer t-shirts on two great models: Brian Casey and Amy <span class="blsp-spelling-error" id="SPELLING_ERROR_9">Meador</span>. In doing so, I decided it may be best to hire hair and make-up. Janet applied for the gig and had a resume that I could not turn down. She recently worked on the set of Prison Break, one of my favorite shows. She was in charge of makeup for Fernando Sucre (<span class="blsp-spelling-error" id="SPELLING_ERROR_10">Amaury</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_11">Nolasco</span>) and Theodore "T-Bag" <span class="blsp-spelling-error" id="SPELLING_ERROR_12">Bagwell</span> (Robert <span class="blsp-spelling-error" id="SPELLING_ERROR_13">Knepper</span>) in the show. Janet was nothing but professional and very enjoyable to work with. She did an amazing job and I will be sure to book her for future photo shoots.<br /></div><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht3zjaePaaqi7azo0M7vOIYXDgMiESny4Vo-PkGbz9hzGnTnvNJaVCXvFIwhYQhcZBe_neIsCDoLSqdc8zyeF3zcwpyEY65iQhQhyphenhyphenC78ykYoGGFUa0IHNZGfjLqfY1QMNf2Zy12_R4K9M/s1600-h/0126091059.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 288px; height: 288px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht3zjaePaaqi7azo0M7vOIYXDgMiESny4Vo-PkGbz9hzGnTnvNJaVCXvFIwhYQhcZBe_neIsCDoLSqdc8zyeF3zcwpyEY65iQhQhyphenhyphenC78ykYoGGFUa0IHNZGfjLqfY1QMNf2Zy12_R4K9M/s400/0126091059.jpg" alt="" id="BLOGGER_PHOTO_ID_5296176604122743922" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold;">Michael Warde</span></span><br /><br /><div style="text-align: left;"><div style="text-align: justify;">Michael Warde is the owner of Montana for Men, the barbershop we used as our studio. Michael was extremely helpful and open to us using anything that we needed. His barbershop offers high-end haircuts with some extras that you don't see in barbershops very often. I was very surprised to see beer on tap in his shop. How relaxing would it be to have a beer while getting a haircut?<br /></div><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW9GQcdkDxnHmRQHaohpuKfrny3N4F9ywIDwb0c_p0lJ8YKHfujGyVSJIkCQ0kTnvL2tR-U2Nn73FRW1aeylwgMFpiGUo4qoWzgGgvVCKh-CkUVEoqIKWsguAIwxiHxCBth-RB2Upoh8E/s1600-h/barber+bunny.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 372px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW9GQcdkDxnHmRQHaohpuKfrny3N4F9ywIDwb0c_p0lJ8YKHfujGyVSJIkCQ0kTnvL2tR-U2Nn73FRW1aeylwgMFpiGUo4qoWzgGgvVCKh-CkUVEoqIKWsguAIwxiHxCBth-RB2Upoh8E/s400/barber+bunny.jpg" alt="" id="BLOGGER_PHOTO_ID_5296179855569500002" border="0" /></a><span style="font-size:85%;"><span style="color: rgb(102, 204, 204); font-weight: bold;">Made with Real Bunny <span class="blsp-spelling-error" id="SPELLING_ERROR_14">Phur</span></span></span><br /><br /><div style="text-align: left;"><div style="text-align: justify;">A sneak peek of Monday's photo shoot. Above is a quick snapshot that I took with my phone during the shoot. I can't wait for you to see the final image. You will not be disappointed.<br /></div><br />Watch for Part III in a couple of days.<br /></div></div></div></div></div></div></div></div></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com1tag:blogger.com,1999:blog-5722518295072691751.post-47154034338254682972009-01-22T19:27:00.000-08:002009-02-05T11:15:50.375-08:00Sac'r Shirts Coming Soon<div style="text-align: justify;"><span style="font-family:verdana;">I am in the process of designing some new t-shirts for LoveSac's website. Below are a few I designed recently. Take a look and let me know which ones you like by voting below. Also, it would be greatly appreciated if you left a comment and let me know why you picked the one you picked. Click on the images to blow them up.</span><br /></div><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfw1RoQnh1s1nb9l9VQpDFGVwGABd1jQIg_vtTuWeFKgKyAz6UIb2cRHgGvBZ1rjvu6fcTw46JKzv08NQDY2zlLejArOopdxp54zOc_msNkV7b-lgyQ4ruElo-lD6U0xFXsW2Oc3nqz_8/s1600-h/lovesac01.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 188px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfw1RoQnh1s1nb9l9VQpDFGVwGABd1jQIg_vtTuWeFKgKyAz6UIb2cRHgGvBZ1rjvu6fcTw46JKzv08NQDY2zlLejArOopdxp54zOc_msNkV7b-lgyQ4ruElo-lD6U0xFXsW2Oc3nqz_8/s400/lovesac01.gif" alt="" id="BLOGGER_PHOTO_ID_5294326611721740450" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeCMzlEMeuCFOLoBk9mzOM1OUrbMGkAPqR50TUMv3BQBnC1a1wrZrYIg9pD4T9UZFDXagXDf1-no5CYeUwdYZgl-xYEBUiUwDn3vhbnLRFhfxjfxGuSD8mXqYe-QwEZlVVBQRC-GepNYw/s1600-h/lovesac02.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 187px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeCMzlEMeuCFOLoBk9mzOM1OUrbMGkAPqR50TUMv3BQBnC1a1wrZrYIg9pD4T9UZFDXagXDf1-no5CYeUwdYZgl-xYEBUiUwDn3vhbnLRFhfxjfxGuSD8mXqYe-QwEZlVVBQRC-GepNYw/s400/lovesac02.gif" alt="" id="BLOGGER_PHOTO_ID_5294326353936245682" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjslbJKhk-yD2qJ-o1FR2ULbeHetfyqrT-RZY1aPGWU4CiKaoMjnmnsR3pRZLPjORbDdlKDxPSMrjG8_Ej_H8AX3XseW_rQSAmE-I2f3Yi1wshDO_WFkjZ2RPhFRpHFAiaRQJK40yUUzhw/s1600-h/lovesac03.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 189px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjslbJKhk-yD2qJ-o1FR2ULbeHetfyqrT-RZY1aPGWU4CiKaoMjnmnsR3pRZLPjORbDdlKDxPSMrjG8_Ej_H8AX3XseW_rQSAmE-I2f3Yi1wshDO_WFkjZ2RPhFRpHFAiaRQJK40yUUzhw/s400/lovesac03.gif" alt="" id="BLOGGER_PHOTO_ID_5294326259253428498" border="0" /></a><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_S6WMkFeIwBAhW8BStL1j3eWNL1iHRNzIDfNO70wgeop5MUBRuwC0jO-iNRLnUM97dmbl9Qel61TSoG1I3whGWaKfUnWSr32nwWMx46yEzns0ZHQwCq7uVLZJvSyeCWO5BLjCrvbq9iw/s1600-h/lovesac04.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 188px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_S6WMkFeIwBAhW8BStL1j3eWNL1iHRNzIDfNO70wgeop5MUBRuwC0jO-iNRLnUM97dmbl9Qel61TSoG1I3whGWaKfUnWSr32nwWMx46yEzns0ZHQwCq7uVLZJvSyeCWO5BLjCrvbq9iw/s400/lovesac04.gif" alt="" id="BLOGGER_PHOTO_ID_5294326170374951666" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji8r3PPXW56zSCjmZT4qLd_3DuVpuOQYn1MlKRrX-dC_UWpzizsO4sWilVFRumEMP7eJowotnRV4HrfdjAKjMCOHQyp2rhdm4xwtzJXAVHuUjunpRXEJ-AkD831pl_ho45dzWWIS-DOCU/s1600-h/lovesac05.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 186px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji8r3PPXW56zSCjmZT4qLd_3DuVpuOQYn1MlKRrX-dC_UWpzizsO4sWilVFRumEMP7eJowotnRV4HrfdjAKjMCOHQyp2rhdm4xwtzJXAVHuUjunpRXEJ-AkD831pl_ho45dzWWIS-DOCU/s400/lovesac05.gif" alt="" id="BLOGGER_PHOTO_ID_5294326100567464370" border="0" /></a><br /><br /><!--FREEPOLLKIT.COM POLL CODE BEGIN--><br /></div><div style="width: 200px; text-align: left;"><form style="margin: 0pt;" action="http://freepollkit.com/index.php" method="post"><br /><div style="border: 1px dashed black; padding: 10px; background: rgb(238, 238, 238) none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><span style="font-weight: bold; color: rgb(102, 51, 0);font-family:verdana;font-size:85%;" >Which shirt do you like the best?</span><span style="font-size:78%;"><br /><br /><label style="font-family: verdana; color: rgb(102, 51, 0);" for="c0"><input id="c0" name="choice" value="0" type="radio">LoveSac -- Orange</label><label style="font-family: verdana; color: rgb(102, 51, 0);" for="c1"><br /><input id="c1" name="choice" value="1" type="radio">Sac'r -- Grey</label><br /><label style="font-family: verdana; color: rgb(102, 51, 0);" for="c2"><input id="c2" name="choice" value="2" type="radio">Sac's Caught Again -- Blue</label><br /><label style="font-family: verdana; color: rgb(102, 51, 0);" for="c3"><input id="c3" name="choice" value="3" type="radio">LoveSac -- Tan</label><br /><label style="font-family: verdana; color: rgb(102, 51, 0);" for="c4"><input id="c4" name="choice" value="4" type="radio">LoveSac -- Black</label><br /><br /></span><div style="text-align: left;"><span style="font-size:78%;"><input style="font-family: verdana; color: rgb(102, 51, 0);" value="Vote" type="submit"></span><br /></div><span style="font-size:78%;"><a style="font-size: x-small; font-family: verdana; color: rgb(102, 51, 0);" href="http://freepollkit.com/index.php?browse=viewresult&pollid=1012152" title="View the results of this poll">View results</a><br /></span><input name="vote" value="0.9b" type="hidden"><input name="pollid" value="1012152" type="hidden"></div><span style="font-size:78%;"><br /></span></form><span style="font-size:78%;"><br /></span><div style=";font-family:verdana;font-size:xx-small;"><span style="font-size:78%;"><a href="http://freepollkit.com/" title="Free Online Polls - Free Web Surveys - FreePollKit.com">Free polls</a></span></div></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com6tag:blogger.com,1999:blog-5722518295072691751.post-72588362161902147152009-01-20T13:14:00.001-08:002009-01-21T08:28:52.040-08:00The LoveSac Bus<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-_NwJ25q4E-gL79L8XMSogR4poFtDD_l5sJH9zTUO2fWGd0PVruiH0ZO1dNiqJ8lZnin7-Y6Eol439QLDKsuihwDCB07vAqCM9rzczKjLnuavd6zcu2enGsxDcF-poZNko0Ha82hdchA/s1600-h/6a00e5501c846a8833010536de9907970b-800wi.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-_NwJ25q4E-gL79L8XMSogR4poFtDD_l5sJH9zTUO2fWGd0PVruiH0ZO1dNiqJ8lZnin7-Y6Eol439QLDKsuihwDCB07vAqCM9rzczKjLnuavd6zcu2enGsxDcF-poZNko0Ha82hdchA/s400/6a00e5501c846a8833010536de9907970b-800wi.jpg" alt="" id="BLOGGER_PHOTO_ID_5293487392494878354" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold;font-family:verdana;" >The <span class="blsp-spelling-error" id="SPELLING_ERROR_0">LoveSac</span> Bus</span><br /><span style="font-style: italic;font-family:verdana;" >The new <span class="blsp-spelling-error" id="SPELLING_ERROR_1">LoveSac</span> Bus design, just minutes after they completed it.</span><br /></span></div><br /><div style="text-align: justify; font-family: verdana;font-family:verdana;">Check out the design of the new <span class="blsp-spelling-error" id="SPELLING_ERROR_2">LoveSac</span> Bus. Originally, I had until sometime in January to have it designed, but that all changed on Wednesday, December 24<span class="blsp-spelling-error" id="SPELLING_ERROR_3">th</span>. Yep, Christmas Eve. Shawn called and asked me if I could finish the bus by 10am Monday morning because he decided he wanted the new design for a series of events- <span class="blsp-spelling-error" id="SPELLING_ERROR_4">CES</span> Blogger Party, <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Sundance</span> Film Festival, Winter <span class="blsp-spelling-error" id="SPELLING_ERROR_6">XGames</span> and the Superbowl. Normally, this would not have been a problem, but I was planning on spending the weekend in New Hampshire visiting family. If I went I would have been locked in a room the entire time working. Plus, my suitcase was still missing from my San Fran/San Diego trip that got me home on Tuesday morning. So, I stayed home to work and wait for my suitcase's arrival. The finished bus wrap is the end result of my Christmas week labor.</div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com3tag:blogger.com,1999:blog-5722518295072691751.post-34852812531523398972009-01-20T12:16:00.001-08:002009-01-20T19:23:20.432-08:00Dad's or Grad's Package?<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioA28UCsdwn5MwMOzff0B3iQYrXSfoyURUvQljqpOAHtIDR_lz5GSooeOATdF24x4KjGAXeLR5QTfTY78rwyCjxP1oZ0yivtFbL7ONm6I6euVlDXOHaY6W0POtf24D3pq7EYi_noCvk-M/s1600-h/Dads-Grads.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 327px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioA28UCsdwn5MwMOzff0B3iQYrXSfoyURUvQljqpOAHtIDR_lz5GSooeOATdF24x4KjGAXeLR5QTfTY78rwyCjxP1oZ0yivtFbL7ONm6I6euVlDXOHaY6W0POtf24D3pq7EYi_noCvk-M/s400/Dads-Grads.jpg" alt="" id="BLOGGER_PHOTO_ID_5293472846449496594" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;"><span style="font-weight: bold;font-family:verdana;">Dad's or Grad's Package</span><br /><span style="font-style: italic;font-family:verdana;">Which would you rather have, the Dad's Package or the Grad's Package?</span><br /></span></div><br /><div style="text-align: justify;"><span style="font-family:verdana;">I just stumbled upon this jpg from last year's 'Dad's or Grad's' promotion. This window poster is also from my very first photo shoot with LoveSac. It was very overwhelming trying to organize the shoot and make sure that I had everything and did everything correctly. They seem so much easier now! Fortunately, it all worked out and ran smoothly. This image was slightly modified to fit on the web. I will post the correct version soon.</span><br /></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com1tag:blogger.com,1999:blog-5722518295072691751.post-61984162660538976662009-01-18T14:00:00.000-08:002009-01-27T19:38:53.915-08:00Easter Promotional, Part I<span style="font-family:verdana;">I have begun the process of pulling together the Easter promotion. I thought it may be interesting to post the process as it develops.</span><br /><div style="text-align: justify;"><span style="font-family:verdana;"><br />The process began with a brainstorm session. Our goal is to create an image, for our store windows, that is "remarkable". In the brainstorming session the idea was generated to have an Easter Bunny getting a haircut. That "bunny <span class="blsp-spelling-error" id="SPELLING_ERROR_0">phur</span>" would then be used as the Easter Sac cover package. The <span class="blsp-spelling-error" id="SPELLING_ERROR_1">tagline</span> was then coined "Made from real Easter Bunny <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Phur</span>".</span> <span style="font-family:verdana;"><br /><br /></span><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNq2hhY6ckLbGvHK2T8X6tQr5StDNSBjQEW3ifP5bhJwwznSkyUOjwiea_Vnu9HK9oW8iWK8nKXy9i7Cfe2C7IW751fJz8K-P5E1C4gFnvbduH8NRSGA9TPl42_2XjoOlL5f0to2VkfBI/s1600-h/34363.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 350px; height: 350px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNq2hhY6ckLbGvHK2T8X6tQr5StDNSBjQEW3ifP5bhJwwznSkyUOjwiea_Vnu9HK9oW8iWK8nKXy9i7Cfe2C7IW751fJz8K-P5E1C4gFnvbduH8NRSGA9TPl42_2XjoOlL5f0to2VkfBI/s400/34363.jpg" alt="" id="BLOGGER_PHOTO_ID_5292766558350623922" border="0" /></a><span style="font-weight: bold; color: rgb(102, 204, 204);font-size:85%;" ><span style="font-family:verdana;"><span class="blsp-spelling-error" id="SPELLING_ERROR_3">Delux</span> Easter Bunny Costume</span></span> <span style="font-style: italic; color: rgb(102, 204, 204);font-size:85%;" ><span style="font-family:verdana;"><br />This costume seemed to contain the right amount of creepiness.</span></span><br /><br /></div><span style="font-family:verdana;">The first thing I did was order the Easter Bunny costume and some extra <span class="blsp-spelling-error" id="SPELLING_ERROR_4">phur</span> that I can cut up and use as hair shavings.</span> <span style="font-family:verdana;"><span class="blsp-spelling-error" id="SPELLING_ERROR_5">BuyCostumes</span>.com delivered the costume very quickly.<br /><br /></span><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjbQtxHT-ZscY3R00slvGp8-IHdN_hyZ-S-_SUuXgFfZaCxiayKhwjVJXZH2VYr0T9RN2JOPKw1GDAAqrDoLJ9WIx2DyqRWDd6d8qL_kR-fW9WruILbLRKoqTQVtmjBWyvRTTePE2GucI/s1600-h/istockphoto_1307682-beauty-salon.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 253px; height: 380px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjbQtxHT-ZscY3R00slvGp8-IHdN_hyZ-S-_SUuXgFfZaCxiayKhwjVJXZH2VYr0T9RN2JOPKw1GDAAqrDoLJ9WIx2DyqRWDd6d8qL_kR-fW9WruILbLRKoqTQVtmjBWyvRTTePE2GucI/s400/istockphoto_1307682-beauty-salon.jpg" alt="" id="BLOGGER_PHOTO_ID_5292768209657969794" border="0" /></a><span style="font-size:85%;"><span style="font-style: italic;font-family:verdana;" ><span style="color: rgb(102, 204, 204);">Love the feel of the decor in this image. <span class="blsp-spelling-error" id="SPELLING_ERROR_6">Downloadable</span> comp from </span><a style="color: rgb(102, 204, 204);" href="http://www.istockphoto.com/"><span class="blsp-spelling-error" id="SPELLING_ERROR_7">istockphoto</span>.com</a><span style="color: rgb(102, 204, 204);">.</span><br /><br /></span></span></div><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg94ZjG4FOnsg9rkXLNROeYeDDwBvRBu-hzet7Z6VbCMTglo04G1AJ7jvx4_V6vjOgBcA0obAjjDc4xfW8BFBP3WFPuoWIJkMC5SnrdmS6YTSVtQf7mHV3w3xndJMkOJrP6vgv-LKAfiE4/s1600-h/istockphoto_5759355-old-bed-with-sheets-in-abandoned-house.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 380px; height: 253px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg94ZjG4FOnsg9rkXLNROeYeDDwBvRBu-hzet7Z6VbCMTglo04G1AJ7jvx4_V6vjOgBcA0obAjjDc4xfW8BFBP3WFPuoWIJkMC5SnrdmS6YTSVtQf7mHV3w3xndJMkOJrP6vgv-LKAfiE4/s400/istockphoto_5759355-old-bed-with-sheets-in-abandoned-house.jpg" alt="" id="BLOGGER_PHOTO_ID_5292768774126514162" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-style: italic;font-family:verdana;" >Cool old retro looking room.</span></span><span style="color: rgb(102, 204, 204);"> </span><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-style: italic;font-family:verdana;" ><span class="blsp-spelling-error" id="SPELLING_ERROR_8">Downloadable</span> comp from <a href="http://www.istockphoto.com/"><span class="blsp-spelling-error" id="SPELLING_ERROR_9">istockphoto</span>.com</a>.</span></span><br /><br /></div><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqgvzMdJi4rq3MPZfKl-LH9cpRDXwSDaaqVNV6jrP3KLgYwGudpclQiDSPxfNhCDXIEFJ9CdiQzcOsDVM2weaS9mbrIAU_5rjRJurSHejHYeSZQBaAuROFnahPnj5g3AMDAMHIuhCQgOk/s1600-h/istockphoto_5742419-retro-broken-television-in-corner-of-abandoned-home.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 380px; height: 262px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqgvzMdJi4rq3MPZfKl-LH9cpRDXwSDaaqVNV6jrP3KLgYwGudpclQiDSPxfNhCDXIEFJ9CdiQzcOsDVM2weaS9mbrIAU_5rjRJurSHejHYeSZQBaAuROFnahPnj5g3AMDAMHIuhCQgOk/s400/istockphoto_5742419-retro-broken-television-in-corner-of-abandoned-home.jpg" alt="" id="BLOGGER_PHOTO_ID_5292768330524468802" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-style: italic;font-family:verdana;" >Love it! </span></span><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-style: italic;font-family:verdana;" ><span class="blsp-spelling-error" id="SPELLING_ERROR_10">Downloadable</span> comp from <a href="http://www.istockphoto.com/"><span class="blsp-spelling-error" id="SPELLING_ERROR_11">istockphoto</span>.com</a>.</span></span><br /><span style="font-size:85%;"><span style="font-style: italic;font-family:verdana;" ><br /></span></span></div><span style="font-family:verdana;">My research helped further develop the idea. I wanted a 50's feel to the image. I thought a barber with a handlebar mustache would be a cool visual. Our web director remembered a local barber shop that had the look I was thinking of, so we all went to scope it out. They had a 100-year-old barber chair along with several antique barber tools which made this an ideal location for us. I was able to secure the location for a January 26<span class="blsp-spelling-error" id="SPELLING_ERROR_12">th</span> photo shoot.</span><br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEol9Do6dLoz7is7wmJgU7bB3CSavfE1JUgGC5V3VNwnHnZLrph5pVyTVTyMZE4Q2DwkW5ql5rkPviwK1J1q-r6KdqAcYtE9BsCqCX28GLDRhcBxrBu8lgLp6CsXZk2nVm1o1DV58g010/s1600-h/DSC00258.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 300px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEol9Do6dLoz7is7wmJgU7bB3CSavfE1JUgGC5V3VNwnHnZLrph5pVyTVTyMZE4Q2DwkW5ql5rkPviwK1J1q-r6KdqAcYtE9BsCqCX28GLDRhcBxrBu8lgLp6CsXZk2nVm1o1DV58g010/s400/DSC00258.JPG" alt="" id="BLOGGER_PHOTO_ID_5292774405199382658" border="0" /></a><span style="font-size:85%;"><span style="font-weight: bold; color: rgb(102, 204, 204);font-family:verdana;" >Montana for Men</span><span style="font-style: italic;font-family:verdana;" > <span style="color: rgb(102, 204, 204);">100 year old barber chair.</span><br /></span></span></div><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJSDNFSy1-YH8Cyi-xln-9DN02lnuCs0KsASKr6eGreAsd3YL0Zm-O6ZTs-CNTpr8BwEeJ59YK0H_N6Cvo4c_04pmifxxP5HVT5uV_mLOvEOgJ9Yk19VlH3sjg2aVmpz_Qk1WxKa6zY44/s1600-h/DSC00251.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 300px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJSDNFSy1-YH8Cyi-xln-9DN02lnuCs0KsASKr6eGreAsd3YL0Zm-O6ZTs-CNTpr8BwEeJ59YK0H_N6Cvo4c_04pmifxxP5HVT5uV_mLOvEOgJ9Yk19VlH3sjg2aVmpz_Qk1WxKa6zY44/s400/DSC00251.JPG" alt="" id="BLOGGER_PHOTO_ID_5292774582628164002" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold;font-family:verdana;" >Montana for Men<br /></span></span><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-style: italic;font-family:verdana;" >The back drop (brick wall) of where I will put the chair to shoot the scene. I will <span class="blsp-spelling-error" id="SPELLING_ERROR_13">PhotoShop</span> in any retro elements that I feel are needed.<br /></span></span></div><br /><span style="font-family:verdana;">The next step was to book our photographer, Roger <span class="blsp-spelling-error" id="SPELLING_ERROR_14">Hagadone</span>. Roger is an awesome photographer who specializes in these types of campy shots. He is also a wonderful photographer to work with and always finds ways to improve the overall image and concept. Check out his website: <a href="http://www.rogerhagadone.com/">Roger <span class="blsp-spelling-error" id="SPELLING_ERROR_15">Hagadone</span></a>.<br /><br /></span><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfst8ReFTILs6zYivLrNHjVTo9tOK401LRDSusTBQAfke5HNygaNZ5ThIZN5hm9QhRi21eSjyf4GzZfAE61VeO6BwOld9hRqPs_NhTSqsxDUvRGvqcBZ9Zo7JWFyKjJ1V_-r3A9gdSp0w/s1600-h/P1020481_2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 308px; height: 319px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfst8ReFTILs6zYivLrNHjVTo9tOK401LRDSusTBQAfke5HNygaNZ5ThIZN5hm9QhRi21eSjyf4GzZfAE61VeO6BwOld9hRqPs_NhTSqsxDUvRGvqcBZ9Zo7JWFyKjJ1V_-r3A9gdSp0w/s400/P1020481_2.jpg" alt="" id="BLOGGER_PHOTO_ID_5292802183548250514" border="0" /></a></div><div style="text-align: center;"><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold;font-family:verdana;" >Phil <span class="blsp-spelling-error" id="SPELLING_ERROR_16">Swetz</span></span> <span style="font-style: italic;font-family:verdana;" ><br />Hired Phil to be our Barber for the shoot.</span></span><br /><br /></div> <span style="font-family:verdana;">The next step was to find a barber with a handlebar mustache. I posted an ad on Craig's List and received a response within an hour. Phil <span class="blsp-spelling-error" id="SPELLING_ERROR_17">Swetz</span> will be perfect! He is booked and ready to shoot.</span> <span style="font-family:verdana;"><br /><br />I then did some research for props. The barber shop that we will be shooting at is willing to let us use anything we would like, but I wanted to make sure we have access to anything that we might think of. I ordered several props from <a href="http://stores.atlantabarber.com/StoreFront.bok">Atlanta Barber and Beauty Supply</a>.</span> <span style="font-family:verdana;"><br /><br />We had another meeting about the promotion and Shawn had the idea to use a creepy man with ears on his head rather than an Easter Bunny outfit. I wasn't 100% on board with this idea but decided we could do both the costume and the man and see which we liked better. The costume came with the ears too so this is at no additional expense.<br /></span> <span style="font-family:verdana;"><br /></span><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivPG9dCLbviks3F-uzl0m5NMfBc9YU5HBzsRkc-9L9P7RQ_5zwdNzq_5bwa3HqyuF3M2deNW4GJXxUUPkGq9NrXKdYaq14RvWytz25VbU1KE_sKRafugW_cgTE06iABLJNbjHC1mLa2c0/s1600-h/2_Kevin%2520in%2520watchcap%2520999th%2520rev%2520vert.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 296px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivPG9dCLbviks3F-uzl0m5NMfBc9YU5HBzsRkc-9L9P7RQ_5zwdNzq_5bwa3HqyuF3M2deNW4GJXxUUPkGq9NrXKdYaq14RvWytz25VbU1KE_sKRafugW_cgTE06iABLJNbjHC1mLa2c0/s400/2_Kevin%2520in%2520watchcap%2520999th%2520rev%2520vert.jpg" alt="" id="BLOGGER_PHOTO_ID_5292806377680975090" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold;font-family:verdana;" >Kevin <span class="blsp-spelling-error" id="SPELLING_ERROR_18">Gebhard</span></span> <span style="font-style: italic;font-family:verdana;" ><br />Would be perfect for the creepy Easter Bunny.</span></span><br /><br /></div><span style="font-family:verdana;">Now I needed to post an ad for a creepy-looking man with facial hair to use as a model. This didn't come as easily as the barber. After 4 days of submissions I think I have my man. What do you think? I will most likely book him on Tuesday when I get back to the office.</span> <span style="font-family:verdana;">The last few things I need to do before the shoot are: make compositional sketches; book hair and makeup; organize the fine details; and make it all happen. I will post a follow-up under <span style="font-weight: bold;">Easter Promotional, Part II</span>.</span><br /></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com3tag:blogger.com,1999:blog-5722518295072691751.post-46678852421852343302009-01-13T10:36:00.000-08:002009-01-13T14:01:27.979-08:00Fiction Family<div style="text-align: center;"><a href="http://www.myspace.com/fictionfamily"><img src="http://i350.photobucket.com/albums/q437/qprimesouth/fictionfamily_336.jpg" /></a><br /><span style="font-size:85%;"><span style="color: rgb(102, 204, 204); font-weight: bold;font-family:verdana;">Fiction Family</span><br /></span><span style="font-size:85%;"><span style="color: rgb(102, 204, 204); font-style: italic;font-family:verdana;">Jon Foreman of Switchfoot (left) </span></span><span style="font-size:85%;"><span style="color: rgb(102, 204, 204); font-style: italic;font-family:verdana;">and Sean Watkins of Nickel Creek (right) make up the Fiction Family.</span></span><br /><br /><div style="text-align: justify;"><span style="font-family:verdana;">If you're a fan of Switchfoot, Jon Foreman, Nickel Creek or Sean Watkins, you will love this album. The sample album was released on Rhapsody today with the album available on January 20th. Both of these guys are from the same area I am from. I actually had the opportunity to met Sean and his sister through a mutual friend back before they were as big as they are today. Later Sean and his sister played during my friend's wedding. I have been a Switchfoot fan since late 1996 when they released their first album "Legend of Chin" which was in my car's CD player when Kara and I went on our first date in 1997.</span><br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidqiFQz3faYzduR45O-28Cvd8bbFQc1xSz6qmjTjE9k8HrveiehEJsBpvLCDR4A2kgDcKF1mjsm8CW_xrFRxzhX2Jnz6Sk24nbbaTJLzhYKhcsUdveF-vRnC7Vv0E34OEyCFsBvuEmTSE/s1600-h/518oOMUgg2L._SS500_.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 335px; height: 335px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidqiFQz3faYzduR45O-28Cvd8bbFQc1xSz6qmjTjE9k8HrveiehEJsBpvLCDR4A2kgDcKF1mjsm8CW_xrFRxzhX2Jnz6Sk24nbbaTJLzhYKhcsUdveF-vRnC7Vv0E34OEyCFsBvuEmTSE/s400/518oOMUgg2L._SS500_.jpg" alt="" id="BLOGGER_PHOTO_ID_5290855250848379154" border="0" /></a><span style="font-size:85%;"><span style="color: rgb(102, 204, 204); font-weight: bold;font-family:verdana;">Fiction Family</span><br /><span style="color: rgb(102, 204, 204); font-style: italic;font-family:verdana;">The band's first album artwork.</span></span></div><br /><span style="font-family:verdana;">I posted this not only because I love their music but also because I really like the artwork for the album and campaign, <a href="http://fictionfamily.com/">Fiction Family</a>. The colors are great and the look has that retro feel that I really like. Check it out and let me know what you think. "When She's Near" is currently available as a free download on their site.</span><br /></div></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com5tag:blogger.com,1999:blog-5722518295072691751.post-30218234857169115012009-01-09T14:01:00.000-08:002009-01-11T07:50:53.059-08:00Sign Designers Need Schooling Too<div style="text-align: center;"><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/YALJMbC1GLc&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/YALJMbC1GLc&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object><br /></div><div style="text-align: center;"><div style="text-align: center;"><span style="font-size:85%;"><object style="font-family: verdana; color: rgb(102, 204, 204); font-weight: bold;" height="344" width="425">The Draplin Project</object></span><br /></div><object style="font-family: verdana;" height="344" width="425"></object></div><object style="font-family: verdana;" height="344" width="425"><br /></object><div style="text-align: justify;"><object style="font-family: verdana;" height="344" width="425">It's hard not to notice poor sign design as a designer. Unfortunately many business owners have no idea what's good or bad design. They are relying on the sign company, expecting them to be professionals in their industry. The sad fact is that small sign companies normally do not have "real" designers creating their signs. Sometimes the owners do it or inexperienced beginning designers create them. Signs are meant to be seen by everyone- they are important advertising tools for your business. It doesn't make sense to go skimpy on them.</object><br /><object style="font-family: verdana;" height="344" width="425"></object><br /><object style="font-family: verdana;" height="344" width="425"></object><span style="font-family:verdana;">Above is a trailer from an upcoming series called </span><em style="font-family: verdana;">The Draplin Project </em><span style="font-family:verdana;">featuring a guy named </span><a style="font-family: verdana;" href="http://www.draplin.com/1998/01/history.html" target="_blank">Aaron Draplin</a><span style="font-family:verdana;">. </span><a style="font-family: verdana;" href="http://www.draplin.com/" target="_blank">Aaron’s site</a><span style="font-family:verdana;"> is full of interesting stuff and some very nice examples of industrial modernist design.</span><br /></div><object style="font-family: verdana;" height="344" width="425"><br /></object>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com0tag:blogger.com,1999:blog-5722518295072691751.post-29882392309739396832009-01-06T17:44:00.000-08:002009-01-06T20:31:34.683-08:00LoveSac Loves His Mother Earth<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxI_npzWBBj1YjbEsBXagm9WQ20diBICzWHYBgqG0HYi6XkXQT4MoOaZIBXYlVgblj6aSX_kie9TGKaAUfKsKPN_w708DXZDSEYTsF7FB3MRIleCUzqPzLdKqYJX-6OrOMHpXtvaqTuDM/s1600-h/EnviroLoveM_Back.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 261px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxI_npzWBBj1YjbEsBXagm9WQ20diBICzWHYBgqG0HYi6XkXQT4MoOaZIBXYlVgblj6aSX_kie9TGKaAUfKsKPN_w708DXZDSEYTsF7FB3MRIleCUzqPzLdKqYJX-6OrOMHpXtvaqTuDM/s400/EnviroLoveM_Back.jpg" alt="" id="BLOGGER_PHOTO_ID_5288362179454651586" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold;font-family:verdana;" >The <span class="blsp-spelling-error" id="SPELLING_ERROR_0">LoveSac</span> Shopping Bag <span class="blsp-spelling-error" id="SPELLING_ERROR_1">HangTag</span></span></span><br /><span style="font-style: italic;font-size:85%;" ><span style="color: rgb(102, 204, 204);font-family:verdana;" >Full of <span class="blsp-spelling-error" id="SPELLING_ERROR_2">LoveSac</span> Humor.</span></span><br /><br /><div style="text-align: justify;"><span style="font-family:verdana;">Above is a <span class="blsp-spelling-error" id="SPELLING_ERROR_3">hangtag</span> that I designed for the <span class="blsp-spelling-error" id="SPELLING_ERROR_4">LoveSa</span><span style="font-family:verdana;">c shopping bag. I actually designed this while I was still working from home in New Hampshire. This was my first glimpse of <span class="blsp-spelling-error" id="SPELLING_ERROR_5">LoveSac</span> humor.</span> Click on the <span class="blsp-spelling-error" id="SPELLING_ERROR_6">hangtag</span> to blow up the image.</span><br /></div></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com1tag:blogger.com,1999:blog-5722518295072691751.post-45901596124291481002009-01-04T12:15:00.000-08:002009-01-13T18:56:08.956-08:00Branding Barack Obama<div style="text-align: justify;"><span style="font-family:verdana;">Below is a video that explains the process of how they developed the logo for Barack Obama's campaign. It's pretty cool to see the design process.</span><br /></div><div style="text-align: center;"><br /><object height="295" width="480"><param name="movie" value="http://www.youtube.com/v/etEP1Bhgui0&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/etEP1Bhgui0&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="295" width="480"></embed></object><br /></div><div style="font-style: italic; text-align: center;"><span style="font-weight: bold;"></span><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-family:verdana;"><span style="font-weight: bold;">Part 1</span><br />The Obama design process</span></span><br /><br /><span style="color: rgb(51, 255, 255);font-size:85%;" ><object style="font-family: verdana;" height="295" width="480"><param name="movie" value="http://www.youtube.com/v/ukIMW833EPE&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/ukIMW833EPE&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="295" width="480"></embed></object></span><br /><span style="color: rgb(102, 204, 204); font-weight: bold;font-size:85%;" ><span style="font-family:verdana;">Part 2</span></span><br /><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-family:verdana;">The Obama design process</span></span></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com2tag:blogger.com,1999:blog-5722518295072691751.post-8554627258159413372009-01-03T17:11:00.001-08:002009-01-06T18:14:28.933-08:00Pepsi Rebranding<div face="verdana" style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSS9CbLAJtMdH0ABiNXDaLIwV6ODhWBaeb10qwxHvaNZiqAQMyiIlhjEFXtK8FU3hAjz4CuSF35Zj2kIFrSbn4pbAFUB0qTCwqxBx19B_gI9-YVdRnkuou3-xX1ZXhhK_DdBomdGcJKoM/s1600-h/2977929053_981e04ba6a.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 240px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSS9CbLAJtMdH0ABiNXDaLIwV6ODhWBaeb10qwxHvaNZiqAQMyiIlhjEFXtK8FU3hAjz4CuSF35Zj2kIFrSbn4pbAFUB0qTCwqxBx19B_gI9-YVdRnkuou3-xX1ZXhhK_DdBomdGcJKoM/s320/2977929053_981e04ba6a.jpg" alt="" id="BLOGGER_PHOTO_ID_5287242899239940034" border="0" /></a><span style="color: rgb(102, 204, 204);font-family:verdana;font-size:85%;" ><span><span style="font-weight: bold;">Pepsi</span></span><span style="font-style: italic;"><br />The new Pepsi Branding Effort.</span></span><br /><br /></div><div style="text-align: justify;"><span style="font-family:verdana;">With all of my recent traveling and hard deadlines I didn't even notice that Pepsi released its new branding effort, in the wake if sales slipping 2%, in early November. This logo is said to be smiling or grinning— an updated version of their previous mark that was developed in the early '50s (see below).</span><br /><br /></div><span style="font-family:verdana;"></span> <div style="text-align: center; font-family: verdana;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGBpEeznM9IbvTZ_KCNtAu_n1Um09GyoZr6s58DqLFSGxnGVc-kcvU-2FBQoxpbdLW8vH5LExETn2n8w_NITT6BcL3IeQYZ3xsONvv_b6z976jm_8GrkgcrJPV00qBznw170c1E75GMxk/s1600-h/pepsilogos.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 207px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGBpEeznM9IbvTZ_KCNtAu_n1Um09GyoZr6s58DqLFSGxnGVc-kcvU-2FBQoxpbdLW8vH5LExETn2n8w_NITT6BcL3IeQYZ3xsONvv_b6z976jm_8GrkgcrJPV00qBznw170c1E75GMxk/s400/pepsilogos.jpg" alt="" id="BLOGGER_PHOTO_ID_5287512310069808690" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span><span style="font-weight: bold;">The Evolution of Pepsi</span></span><span style="font-style: italic;"><br />A look back of how Pepsi's brand has evolved over the years.</span></span><span style="font-size:130%;"><br /><br /></span></div><div style="text-align: justify;"><span style="font-family:verdana;">My first impression of the logo was positive. I saw it today in a commercial during a football playoff game. The commercial, celebrating the New Year, was designed in a vector-looking, clean and colorful burst of energy that was centered around typography. As I started to dig for information about it online, I read a lot of negative comments. So, I decided to dig deeper into the creation of it. It took them 5 months and a ton of money to develop the brand.</span><br /></div><span style="font-family:verdana;"><br /></span><div style="text-align: justify;"><span style="font-family:verdana;">Things I like about the logo are that it is clean and simple and I like that the graphic seems to really stand alone. In fact, when I saw the commercial I didn't know it was a Pepsi commercial (it doesn't say Pepsi until the end) but thought it was because the mark looked similar to the Pepsi logo. That seems to always be a huge issue when rebranding a company. You need to change the logo enough so that it feels fresh, new and fashion-forward while at the same time holding onto the existing brand identity. With this said, I think the logo is very successful and the campaign works for me. I also appreciate the minimalist intention of this logo. It seems to be going the direction of other popular brands like Apple.<br /></span><br /></div><span style="font-family:verdana;"><br /></span> <div style="text-align: center;"><a style="font-family: verdana;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigPT71YkHhSGfgIRkECsczRx7cJik2ISgLFczmA6W-TEC3PVjG0etxesL_-xScYKjYCSmp3msoeQQyFgM54eY0LitZFg2rU8VMhDIgToF6C-zKzLL4pQdALSFIO8gVMrUWJ8a1Jg9qQX0/s1600-h/2978517224_c65f78e02b.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigPT71YkHhSGfgIRkECsczRx7cJik2ISgLFczmA6W-TEC3PVjG0etxesL_-xScYKjYCSmp3msoeQQyFgM54eY0LitZFg2rU8VMhDIgToF6C-zKzLL4pQdALSFIO8gVMrUWJ8a1Jg9qQX0/s320/2978517224_c65f78e02b.jpg" alt="" id="BLOGGER_PHOTO_ID_5287249462637186290" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="color: rgb(102, 204, 204);font-family:verdana;" ><span style="font-weight: bold;">Pepsi Cans</span></span><span style="color: rgb(102, 204, 204); font-style: italic;font-family:verdana;" ><br />I thought this image was kinda cool looking.</span></span><br /><br /></div><div style="text-align: justify;"><span style="font-family:verdana;">What I don't like are the variations of the logo. I don't like that the mouth changes sizes based on the type of drink. Are they trying to say one drink is better than the other? That doesn't make sense. Why do they get to tell us what they think is the best drink? Shouldn't we get to make that decision? Also, in the midst of a hugely successful "Change" campaign brought to you by Barack Obama [represented by a very cutting edge logo campaign (will post the details soon)], the Pepsi logo almost mimics the strong elements of the Obama design. Maybe this was an oversight, or a coincidence, or done on purpose to play off the ideals of the "Change" theme and its place in America? I honestly don't even feel that the word "Pepsi" is necessary on the can. It seems to throw off the balance of the logo. I think the font is fine. It looks like they kept the wavy line from the old mark in the “e” of the word Pepsi. I like it but feel it is unnecessary since the new mark is so similar to the old one.</span><br /></div><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPeY9z8c5XLug9Zvqvs7-6m2JauzEF9lNVALMbKHZyiaa5B-TIuDtYN0AdJO6UqsX-jZjUF11v1b9SZwfqGqYd-OCVe2JzJWKm4mLQjZB0QxzL8Q0HpNBKTsyXRhJh0Tly7FpioqoGmlw/s1600-h/obama_4color_omark.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 217px; height: 217px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPeY9z8c5XLug9Zvqvs7-6m2JauzEF9lNVALMbKHZyiaa5B-TIuDtYN0AdJO6UqsX-jZjUF11v1b9SZwfqGqYd-OCVe2JzJWKm4mLQjZB0QxzL8Q0HpNBKTsyXRhJh0Tly7FpioqoGmlw/s320/obama_4color_omark.jpg" alt="" id="BLOGGER_PHOTO_ID_5287251239254980946" border="0" /></a><span style="color: rgb(102, 204, 204); font-weight: bold;font-family:verdana;font-size:85%;" >The Obama Logo</span><span style="font-style: italic; color: rgb(102, 204, 204);font-family:verdana;font-size:85%;" ><br /><span style="color: rgb(102, 204, 204);">Flip this upside down and you basically have the the Pepsi logo.</span></span><br /></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com1tag:blogger.com,1999:blog-5722518295072691751.post-19615614604724505492008-12-13T19:06:00.001-08:002008-12-13T19:12:12.301-08:00Flying Bird Treehouse, Inc.<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRiCpCvmBl3ock6dAPinj46qDTT6yxL9rQPu6oX12FEXNIW031bmh1uSKnvUwuPOvZ_77pldwcTzFUO16Gk9SyyudfQwcFajvyFlKadCLVHoqphTj8aOsytTs8fcpebRard-RCfCP6f-c/s1600-h/FlyingBird.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 244px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRiCpCvmBl3ock6dAPinj46qDTT6yxL9rQPu6oX12FEXNIW031bmh1uSKnvUwuPOvZ_77pldwcTzFUO16Gk9SyyudfQwcFajvyFlKadCLVHoqphTj8aOsytTs8fcpebRard-RCfCP6f-c/s400/FlyingBird.jpg" alt="" id="BLOGGER_PHOTO_ID_5279477343585465698" border="0" /></a><span style="font-size:85%;"><span style="font-weight: bold; color: rgb(102, 204, 204);font-family:verdana;" >Flying Bird Treehouse, Inc.</span><br /><span style="font-style: italic; color: rgb(102, 204, 204);font-family:verdana;" >Logo, Business Card, Letterhead and Envelope</span><br /></span></div><br /><div style="text-align: justify;"><span style="font-family:verdana;">Flying Bird Treehouse, Inc. creates handmade, antique-looking birdhouses. I based the design of their identity on a whimsical poem and gave the entire piece an aged look by deconstructing the logo and adding some warmth to the blue sky. The words of the poem trail the bird like wind and bring life to this monochromatic piece.</span><br /></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com0tag:blogger.com,1999:blog-5722518295072691751.post-59303344694531711952008-12-13T18:22:00.000-08:002008-12-13T18:51:24.433-08:00Forisha MedSpa from my Portfolio<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhncrYUiEiK7jMKM8TX6o0_oa6IEmZrOKyqPtg4mP2FKgYYp2GPZCPJqaKbQzLaBO1VFmOuaxyrgyPkAqMNLHN5ymVDj6oYEbncEQ8UCyFCxaI3iBzRYIrpEEI-PdHft1viPGCB_2FRfdc/s1600-h/Forisha.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 244px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhncrYUiEiK7jMKM8TX6o0_oa6IEmZrOKyqPtg4mP2FKgYYp2GPZCPJqaKbQzLaBO1VFmOuaxyrgyPkAqMNLHN5ymVDj6oYEbncEQ8UCyFCxaI3iBzRYIrpEEI-PdHft1viPGCB_2FRfdc/s400/Forisha.jpg" alt="" id="BLOGGER_PHOTO_ID_5279472034019496642" border="0" /></a><span style="font-family: verdana; color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold;">Forisha MedSpa</span><br /></span></div><div style="text-align: center;"><span style="font-family: verdana; font-style: italic; color: rgb(102, 204, 204);font-size:85%;" >Logo, Business Card, Letterhead and Envelope</span><br /></div><br /><div style="text-align: justify; font-family: verdana;">Forisha MedSpa had a challenging problem trying to illustrate the difference between their spa and that of the competition. They specialize in the medical aspect of their spa and wanted to visually communicate this “clinical” dynamic. In direct contrast to this, they also wanted to show the “organic” nature of the business. I built the logo using clinical elements, added texture to represent the organic aspect and used earth tones to unify the contrasting looks.</div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com0tag:blogger.com,1999:blog-5722518295072691751.post-44834056844784072612008-12-11T19:41:00.000-08:002008-12-11T20:01:01.207-08:00Other Comfy Stuff by LoveSac<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivnvR7gaJmJJMjO3VQ1HA56jWexUwzS6cnP2FPGMN-P_ZB2jbilsT8c8mZkEUCIk_JZA0v4k9n52kKPdvly4-donwcgoBrwv-YLZOczP_-nsgjoRl0yIxKtIQ_a950T34yjGhts1qsLwc/s1600-h/LovePuppy.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 318px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivnvR7gaJmJJMjO3VQ1HA56jWexUwzS6cnP2FPGMN-P_ZB2jbilsT8c8mZkEUCIk_JZA0v4k9n52kKPdvly4-donwcgoBrwv-YLZOczP_-nsgjoRl0yIxKtIQ_a950T34yjGhts1qsLwc/s320/LovePuppy.jpg" alt="" id="BLOGGER_PHOTO_ID_5278743890860951890" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold;font-family:verdana;" >LovePuppy</span><br /><span style="font-style: italic;font-family:verdana;" >LoveSac is designing a stuffed animal puppy that will be available for purchase sometime early next year. </span></span><br /><br /><div style="text-align: justify; font-family: verdana;">Other Comfy Stuff is a line of pillows, blankets, slippers and a few other things that will be available for purchase early next year. Above is a sample of what the OCS campaign art will look like. This piece of art is a 4"x4" hang tag cut in a diamond shape. There are about six different products in the line, a few also come in a variety of fabrics.<br /></div></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com1tag:blogger.com,1999:blog-5722518295072691751.post-83089757658317130252008-12-10T20:18:00.000-08:002008-12-11T19:41:19.029-08:00Show Her Some Love<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJv92TrWwpoX8eL-ok4kuGYzlQybqNyWrc8V_5RJXtNe18l6VgVrqnV-V2cnaoG-Ls0e7j8aB1ucnJQ6qpjsBlChxLUSFtpHkb80RQFcfqLfDM_cwlJhzXr1gIc46a9axoU1BnLQmABKE/s1600-h/WindowPoster.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJv92TrWwpoX8eL-ok4kuGYzlQybqNyWrc8V_5RJXtNe18l6VgVrqnV-V2cnaoG-Ls0e7j8aB1ucnJQ6qpjsBlChxLUSFtpHkb80RQFcfqLfDM_cwlJhzXr1gIc46a9axoU1BnLQmABKE/s320/WindowPoster.jpg" alt="" id="BLOGGER_PHOTO_ID_5278382238973974434" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold;font-family:verdana;" >Rock Her Socks Off</span></span><span style="font-style: italic; color: rgb(102, 204, 204);font-size:85%;" ><br /></span></div><div style="text-align: center;"><span style="font-style: italic; color: rgb(102, 204, 204);font-size:85%;" ><span style="font-family:verdana;">The new Valentine's Day theme</span></span><br /></div><br /><div style="text-align: justify;"><span style="font-family:verdana;">I just finished the Valentine's Day art. We ran out of time to squeeze in a photo shoot so, like Christmas, we are relying on a design-centered look. I used a few stock graphics this time to help meet the deadline but you probably wouldn't recognize anything I used. Everything was modified to some extent. The "Rock Her Socks Off" theme is referring to three packages that we are offering this promotion— the PillowSac Rocker with three custom covers to choose from. They will be available around the first week of January.</span><br /></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com4tag:blogger.com,1999:blog-5722518295072691751.post-6421480663620446522008-11-25T13:18:00.000-08:002008-12-10T19:25:32.663-08:00Kung Fu Lanie<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlDEfdqc2WMHhGMINb0ifVDkbGWEYT2dG6JfN6r71zsUysAGgX1gDr3jmnSnDMfkEyPQ70BmgDFRSj1XvFuml0VXgPbVYKm8qmZkcmHvA96ERCt9CYgFh4nh8mri4vidCzbXjD4-chlJA/s1600-h/Kids_LoveSac.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlDEfdqc2WMHhGMINb0ifVDkbGWEYT2dG6JfN6r71zsUysAGgX1gDr3jmnSnDMfkEyPQ70BmgDFRSj1XvFuml0VXgPbVYKm8qmZkcmHvA96ERCt9CYgFh4nh8mri4vidCzbXjD4-chlJA/s320/Kids_LoveSac.jpg" alt="" id="BLOGGER_PHOTO_ID_5272708687511738610" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold;font-family:verdana;" >Kung Fu Lanie</span></span><br /><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-style: italic;font-family:verdana;" >This is one of the posters that will be featured in the fake LoveSac store. It measures 5'x5'.</span></span><br /></div><br /><div style="text-align: justify;"><span style="font-family:verdana;">I just received an email today that mentioned Lanie's LoveSac picture may possibly be in a new Jackie Chan movie. The scene is in a mall in Albuquerque, NM. Jackie Chan will be running by a LoveSac storefront in search for a little girl who has been kidnapped. I was instructed to blow Lanie's picture up to 5'x5' and have it printed for that scene. Exciting!</span><br /></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com1tag:blogger.com,1999:blog-5722518295072691751.post-40453446713776631862008-11-19T11:00:00.000-08:002008-12-10T19:25:07.956-08:00Ready for a Blondie<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiN8MCkfKNYndPC9ZTlF-zM1xfKDYSv2ba2dlJuFpo3MVW_1cx49dEDVh0us1vFK6QpXBeT_YKyduSepbafXwtvZVCdWyW68Q9p2lXGsh0kbwfYDek1ka_A_wopDmoM17zFZ-S5hM_wBQ/s1600-h/desserts_blondie.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 200px; height: 131px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiN8MCkfKNYndPC9ZTlF-zM1xfKDYSv2ba2dlJuFpo3MVW_1cx49dEDVh0us1vFK6QpXBeT_YKyduSepbafXwtvZVCdWyW68Q9p2lXGsh0kbwfYDek1ka_A_wopDmoM17zFZ-S5hM_wBQ/s320/desserts_blondie.jpg" alt="" id="BLOGGER_PHOTO_ID_5270495141299050402" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold;font-family:verdana;" >Blondie</span></span><br /><span style="font-style: italic; color: rgb(102, 204, 204);font-size:85%;" ><span style="color: rgb(102, 204, 204);font-family:verdana;" >My favorite dessert. Will Kara make it?</span><br /></span></div><br /><div style="text-align: justify;"><span style="font-family:verdana;">Today I turn 31! I am pretty happy with what I have accomplished in my life so far. I have a wonderful family and a great career. It has been a long, insightful journey getting to this point. I am finally starting to feel like I have figured out my place in the world. I'm looking forward to writing and finishing the guidelines of LoveSac's brand bible, which is a direct mirror image of my style.</span><br /><br /><span style="font-family:verdana;">My personal expectations for the next year are: to create a website, store and blog based on my personal designs; to be more settled in my own home (maybe selling our CA house and buying one here); to have a second child; to be a part of the church we are attending; to have a closer relationship with God; to get back into playing my bass (maybe on the church worship team); to find a regular group of friends to play cards; to be a better person overall and to make lots of new, close friends.</span><br /><br /><span style="font-family:verdana;">So last night I was looking for a cheesecake recipe, cause I love cheesecake and I was hoping I could get Kara to make one for my birthday tonight. I stumbled onto a picture of Applebee's Blondie dessert. All of a sudden, I remembered how much I love that maple butter topping. So I emailed Kara the receipe for it in hopes that it will be ready for me when I get home. I will let you know if I was successful in persuading her.</span></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com8tag:blogger.com,1999:blog-5722518295072691751.post-4176969538019778082008-11-13T20:17:00.000-08:002008-12-10T19:24:21.619-08:00Famous "Nanie"<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4O9HERVP2OYK7yPHZdHrJlPX7SkcTtITfyfv-qbcvZXs8bYIcHMz5SyVnqWfDZ5z0YBjTrazWeM6pDV6LPyqZVcL3KD7aMwCInI7q5GmI7Fyhm9My8EgsliBGOr3mDEIFmJLymdPSfhs/s1600-h/06Mayfair(6).jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 256px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4O9HERVP2OYK7yPHZdHrJlPX7SkcTtITfyfv-qbcvZXs8bYIcHMz5SyVnqWfDZ5z0YBjTrazWeM6pDV6LPyqZVcL3KD7aMwCInI7q5GmI7Fyhm9My8EgsliBGOr3mDEIFmJLymdPSfhs/s320/06Mayfair(6).jpg" alt="" id="BLOGGER_PHOTO_ID_5268364276643885906" border="0" /></a><span style="color: rgb(102, 204, 204);font-size:85%;" ><span style="font-weight: bold; color: rgb(102, 204, 204);font-family:verdana;" >Famous "Nanie"</span><br /><span style="font-style: italic; color: rgb(102, 204, 204);font-family:verdana;" >Elena featured in the kid section of the Mayfair LoveSac store.</span><br /></span></div><br /><div style="text-align: justify;"><span style="font-family:verdana;">Recently, LoveSac has been going through some changes. All of the stores are being revamped to better organize the product. The above image shows the kids and pets section at the Mayfair LoveSac store. The products featured are (from right to left, top to bottom): KidSac, GamerSac, BratPad, PetPad, MediaPad and DawgPad. The poster on the right is of Lanie in her princess costume with the headline: "Kids LoveSac". (See below). On the left is a poster of Lassie trying to wake Timmy, who is sleeping in a Sac, with the headline: "Pets LoveSac".</span></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com2tag:blogger.com,1999:blog-5722518295072691751.post-36686656680646369992008-11-12T07:22:00.000-08:002008-12-10T19:39:28.223-08:00Eskimo Phur KidSac<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOBmQoPl1fi3tvLa9Fna17JfXCBScpqoYyUHBg5Ri0w8aFqfM6JVmLNTOD9fzGWHSI3e-gwUa_-n8WTw1xAt1CFuQHnPIMnDHC7GB3-A8u-EWG89gQT-ahLgBgs8kQbeL0b7cVy5ldR50/s1600-h/Princesses.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 214px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOBmQoPl1fi3tvLa9Fna17JfXCBScpqoYyUHBg5Ri0w8aFqfM6JVmLNTOD9fzGWHSI3e-gwUa_-n8WTw1xAt1CFuQHnPIMnDHC7GB3-A8u-EWG89gQT-ahLgBgs8kQbeL0b7cVy5ldR50/s320/Princesses.jpg" alt="" id="BLOGGER_PHOTO_ID_5267794989270401250" border="0" /></a><span style="color: rgb(102, 204, 204);font-family:verdana;font-size:85%;" ><span style="font-weight: bold;">Kids LoveSac</span></span><br /></div><div style="text-align: center; color: rgb(102, 204, 204);font-family:verdana;"><span style="color: rgb(102, 204, 204);font-family:verdana;font-size:85%;" ><span style="font-style: italic;">Elena Marlene Clark as a fairy princess</span></span><br /></div><br /><div style="text-align: justify;"><span style="font-family:verdana;">During the "Dad's and Grad's" photo shoot last spring, we took some time to shoot a few stock photos. One of the stock concepts incorporated Lanie, my daughter, dressed up as a princess. I mean fairy. Hmmm... maybe a little of both? We posed her in an Eskimo Phur KidSac. She was a little shy at first, but got the hang of it once Shawn started to dance like a monkey. Soon she was using her "magic" wand to shoot pixy dust at him. This 24"x36" poster is hanging in 5 or 6 stores right now, as part of the new store concept, and will be in another 2 or 3 by the end of the year. At some point Lanie will be in every LoveSac store as permanent art. Isn't she so cute?</span></div>Benjamin B. Clarkhttp://www.blogger.com/profile/15904365644463668821noreply@blogger.com2